Flirting With The Uninterested: Innovating In A Sold, Not Bought Category by Maria Ferrante-Schepis () [Maria Ferrante-Schepis;G. Michael. Flirting With the Uninterested is our contribution to help leaders like you begin the journey to innovating in a “sold, not bought” category. Flirting with the Uninterested: Innovating in a “Sold, Not Bought” Category. Maria Ferrante-Schepis and G. Michael Maddock. Advantage Media.

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Brandon Carlson marked it as to-read Jan 17, Ardita marked it as to-read Jun 08, Juan Vazquez is currently reading it Dec 12, Miroslav Krajnak added it Jun 20, No trivia or quizzes yet.

Matt marked it as to-read Nov 01, Sam Shipley marked it as to-read May 08, Sign up here to receive your FREE alerts. Do you sense that the insurance industry isheaded for an upheaval?

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Open Preview See a Problem? Jim added it Oct 05, Jason Frazier marked it as to-read Feb 01, I really like the authors framework for innovation and how they focused on customer experience especially around language selection. There was a problem adding your email address.

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Flirting with the Uninterested | Innovating in a “Sold, Not Bought” Category

Jacqueline marked it flirtig to-read Nov 09, If you’re a marketer in the insurance profession, it’s a must read for you then. Adam Robinson rated it really liked it Mar 08, John is currently reading it May 31, Return to Book Page. Avolyn Fisher marked it uinterested to-read Jan 17, Each week, our editors select the one author and one book they believe to be most worthy of your attention and highlight them in our Pro Connect email alert.

Keith Goad rated it it was amazing Sep 30, Marketwired April 11, Hardcoverpages.

Do you sense that the insurance industry is headed for an upheaval?

Finally, Part 5 uninferested with some ways that cultural icons, such as Mark Zuckerberg, American Express and the Occupy Wall Street movement could take over the insurance industry. Jake Losh marked it as to-read Feb 02, Flirting With The Uninterested: It’s a must read if you are in business, but especially when you are involved with the financial services industry,” writes Amazon reviewer Monika D’Agostino, who gave the book five out of five stars.


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